Sports Marketing (Bog, Hardback, Engelsk) af Michael J. Fetchko

Sports Marketing

(Bog, Hardback, Engelsk)
Forfattere: Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas

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Beskrivelse

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Michael J. Fetchko, Donald P. Roy, Vassilis Dalakas
Type Bog
Format Hardback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 31-01-2024
Første udgivelsesår 2024
Illustrationer 100 Tables, color; 65 Line drawings, color; 90 Halftones, color; 155 Illustrations, color
Originalsprog United Kingdom
Sideantal 464
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 464 pages, 100 Tables, color; 65 Line drawings, color; 90 Halftones, color; 155 Illustrations, color
Mål 285 x 217 x 33
ISBN-13 / EAN-13 9781032112763