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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson... Læs mere
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Explores the relationship between social characteristics of scientists and the interpersonal sharing of... Læs mere
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Money, Banking, and the Business Cycle provides a comprehensive framework for analyzing these mechanisms, and offers a robust prescription for reducing financial instability over the long-term. Volume I bridges tough economic theory with empirical evidence.
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Providing the necessary background information and hands-on tools to build compelling business cases, this... Læs mere
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He systematically analyses the subject and answers the many questions about this aspect of business life, including exploring what organization clout is, how it has evolved, how it is manifested, how it is used and how it relates to other aspects of business organizations.
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Quantitative Finance with R offers a winning strategy for devising expertly-crafted and workable... Læs mere
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Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
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Unmasking Project Management helps professionals in information technology (IT) and business identify successful approaches to management of information systems (MIS) that will work for their organizations and projects.
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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their... Læs mere
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The Palgrave Handbook of Research Design in Business and Management uses a new state-of-the-art research design typology model to... Læs mere
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Financial Crime and Knowledge Workers examines the role of lawyers in court cases involving white-collar crimes, revealing fresh insights into the relationship between a lawyer's stature and a case's potential verdict.
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This important book focuses on the role of human dignity, its protection and promotion in the context of organization and Humanistic Management.