Bemærk: Kan ikke leveres før jul.
Forventes på lager: 01-01-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
| Forlag | Palgrave Macmillan |
| Forfattere | Y. Kusume, N. Gridley |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2013 |
| Udgivelsesdato | 01-01-2013 |
| Første udgivelsesår | 2013 |
| Illustrationer | XI, 235 p. |
| Originalsprog | United Kingdom |
| Sideantal | 235 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 235 pages, XI, 235 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349474813 |