Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349350094
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Beskrivelse
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | Brendan Richardson |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2013 |
| Udgivelsesdato | 01-01-2013 |
| Første udgivelsesår | 2013 |
| Illustrationer | XI, 184 p. |
| Originalsprog | United Kingdom |
| Sideantal | 184 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 184 pages, XI, 184 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9781349350094 |