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Aligning Technology with Business for Digital Transformation: Plugging in IT to Light Up Your Business (Bog, Paperback / softback, Engelsk)Offers a guide to discovering the power of business-technology alignment. The book focuses on developing alignment as the foundation for a successful digital enterprise, and is interlaced with real-life examples and anecdotes.
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Mastering the 7 Dimensions of Business-Technology Alignment: A Practical Guide to Harnessing the Power of Business Technology Alignment in the Digital Era (Bog, Paperback / softback, Engelsk)Using familiar workplace paradigms and relatable examples, this book builds on each dimension of business-technology alignment towards strengthening the foundation on which a successful digital enterprise stands, using tricks and tips not found in textbooks and classrooms.
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The Olympic Sports Economy (Bog, Paperback / softback, Engelsk)Incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The... Læs mere
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The Business-Minded CISO: How to Organize, Evangelize, and Operate an Enterprise-wide IT Risk Management Program (Bog, Paperback / softback, Engelsk)Describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they should do within their first 90 days, and how to organise, evangelize, and operate the program once they are into the job.
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Data-Driven Business Models for the Digital Economy (Bog, Paperback / softback, Engelsk)Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you... Læs mere
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Successful Cybersecurity Professionals: How to Change Your Behavior to Protect Your Organization (Bog, Paperback / softback, Engelsk)Provides a unique perspective into the mindset of psychology and cybersecurity. By using models and... Læs mere
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Computers and Information Processing for Business: Microsoft Office 2019 and Python (Bog, Paperback / softback, Engelsk)Provides an introduction to computers, covering relevant topics that include computers and society, the Internet,... Læs mere
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Leadership in the Digital Age: Renaissance of the Renaissance Man (Bog, Paperback / softback, Engelsk)A book for anyone intrigued by the complexities of digital leadership that require a capability to constantly balance the routines of... Læs mere
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Intelligent Analytics for Industry 4.0 Applications (Bog, Paperback / softback, Engelsk)In Industry 4.0, intelligent analytics has a broader scope in terms of descriptive, predictive, and prescriptive sub-domains. To this end, the book... Læs mere
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Word-of-Mouth in Contemporary Hollywood (Bog, Paperback / softback, Engelsk)Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before.
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Mobile Communication in Asian Society and Culture: Continuity and Changes across Private, Organizational, and Public Spheres (Bog, Paperback / softback, Engelsk)Xie and Chao present a collection of research on mobile communication in various... Læs mere
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Bog, Hardback, Engelsk)Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
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