The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032698328
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Formater og udgaver
Beskrivelse
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Helen (Publicis Media) Katz |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 9 ed |
| Udgivelsesdato | 06-04-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge Communication Series |
| Illustrationer | 30 Tables, black and white; 4 Line drawings, black and white; 14 Halftones, black and white; 18 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 220 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 220 pages, 30 Tables, black and white; 4 Line drawings, black and white; 14 Halftones, black and whi |
| Mål | 235 x 161 x 21 |
| ISBN-13 / EAN-13 | 9781032698328 |