The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367775568
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Formater og udgaver
Beskrivelse
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Helen (Publicis Media) Katz |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 8 ed |
| Udgivelsesdato | 07-07-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Communication Series |
| Illustrationer | 34 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 228 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 228 pages, 34 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and |
| Mål | 152 x 229 x 19 |
| ISBN-13 / EAN-13 | 9780367775568 |