Bemærk: Kan ikke leveres før jul.
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
Bemærk: Kan ikke leveres før jul.
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.