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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns (Bog, Paperback / softback, Engelsk)This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns (Bog, Hardback, Engelsk)This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
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Mobile Communication in Asian Society and Culture: Continuity and Changes across Private, Organizational, and Public Spheres (Bog, Hardback, Engelsk)Xie and Chao present a collection of research on mobile communication in various... Læs mere
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Routledge Handbook of Sports Journalism (Bog, Paperback / softback, Engelsk)The Routledge Handbook of Sports Journalism is a comprehensive and in-depth survey of the fast moving and multifaceted world of sports journalism. Encompassing... Læs mere
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The Music of Nobuo Uematsu in the Final Fantasy Series (Bog, Paperback / softback, Engelsk)This is the first book-length study of the music of Nobuo Uematsu, and focuses on his Final Fantasy soundtracks, exploring the dynamic relationship... Læs mere
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Technology and Women's Empowerment (Bog, Paperback / softback, Engelsk)This book offers the reader broad evidence on how new information and communication technologies impact women’s economic and social empowerment and hence have an impact on overall welfare creation.
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Management and Information Technology after Digital Transformation (Bog, Paperback / softback, Engelsk)With the widespread transformation of information into digital form - firms and organizations are embracing this development to adopt... Læs mere
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The Political Economy of Digital Ecosystems: Scenario Planning for Alternative Futures (Bog, Paperback / softback, Engelsk)Explores alternative futures for global digital ecosystems. It discusses how economic, political and social... Læs mere
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Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2020), Bandung, Indonesia (Bog, Paperback / softback, Engelsk)Offering valuable knowledge on how research can be applied to support the... Læs mere
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The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work (Bog, Paperback / softback, Engelsk)This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets and the global economy more generally.
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Applying Theories for Information Systems Research (Bog, Paperback / softback, Engelsk)This book sets out to provide postgraduate researchers with guidance on selecting and applying socio-technical theories to the study of information systems, including how they can be combined to complement each other.
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China's Innovation Economy: Artificial Intelligence and the New Silk Road (Bog, Paperback / softback, Engelsk)This book uses systems theory and evolutionary economics as a theoretical point of departure and explains why the focal point of... Læs mere
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