Advertising Account Planning: Planning and Managing Strategic Communication Campaigns (Bog, Hardback, Engelsk) af Sarah Turnbull
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Reklame
  5. IT-branchen
  6. E-handel: forretningsmæssige aspekter
  7. Salg og marketing
  8. Medier, underholdning,...
  9. Advertising Account Planning: Planning and Managing Strategic...

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

(Bog, Hardback, Engelsk)
Forfattere: Sarah Turnbull, Larry (University of Houston Kelley, Donald Jugenheimer
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Beskrivelse

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Sarah Turnbull, Larry (University of Houston Kelley, Donald Jugenheimer
Type Bog
Format Hardback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 20-09-2023
Første udgivelsesår 2023
Illustrationer 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and white; 45 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 276
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 276 pages, 14 Tables, black and white; 34 Line drawings, black and white; 11 Halftones, black and wh
Mål 229 x 152
ISBN-13 / EAN-13 9781032168227