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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Challenging the critique that autoethnography is too self-focused, Tami Spry calls for a new performative autoethnography... Læs mere
A2 Communication & Culture: The Essential Introduction follows the new 2009 GCE specification and features over 100 colour images, contemporary case studies and examples.
In this book, leading international scholars examine the way new media is reshaping lives and politics. Covering topics from women's rights to terrorism, and countries... Læs mere
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Provides a synthesis of the literature on forgiveness in relationships, with emphasis on the role of interpersonal communication. This book defines forgiveness as a... Læs mere
Deals with questions about how power and resistance operate in contemporary society. This title argues that critique must take place from within information flows, rather than... Læs mere
Understanding the World's Cultures is designed for anyone who wants to help in "figuring out" the behaviour of someone from another culture. Educators, trainers and individuals will profit from this user-friendly workbook.