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Bemærk: Kan ikke leveres før jul.
This full color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major... Læs mere
Bemærk: Kan ikke leveres før jul.
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
Bemærk: Kan ikke leveres før jul.
Money in Politics explores the political fundraising of the 2020 presidential election from the primaries through the General Election, illustrating the importance of campaign fundraising and examining how campaign contributions are now a political topic in the 2020s.
Bemærk: Kan leveres før jul.
The Rise of English is a masterful account of the spread of English as the dominant lingua franca worldwide, its intimate connections with... Læs mere
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Advocates a conversation around the genetic risk for breast and ovarian cancers that focuses less on choice and more on care. Offers a new set of conceptual starting points for understanding what is at stake with a BRCA diagnosis and what the focus on choice obstructs from view.
Bemærk: Kan ikke leveres før jul.
Examines the concept of metanoia as both a rhetorical figure of speech and a critical tool for the analysis of self-reinventions of all kinds, including conversions related to race, sex, religion, and politics.
Bemærk: Kan ikke leveres før jul.
Examines the concept of the enthymeme in ancient Greek rhetoric, arguing that it is a technique of storytelling aimed at eliciting from the audience an inference about a narrative.
Bemærk: Kan ikke leveres før jul.
Examines the paradoxes inherent in the search for symbolic immortality, arguing that there is only one truly serious literary problem: the transmission of texts to posterity.
Bemærk: Kan ikke leveres før jul.
Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today.
Bemærk: Kan ikke leveres før jul.
This fully revised text demystifies interpersonal communication skills with the latest research and practical guidance that prepares... Læs mere
Bemærk: Kan ikke leveres før jul.
Contesting Grand Narratives of the Intercultural uses an auto-ethnographic account of the author’s experience of living in Iran in the 1970s to demonstrate the constant struggle to prevent the intercultural from being dominated by essentialist grand narratives.