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A comprehensive reference work covering the entire field of semiotics, spanning theory, method and practice across numerous traditions, disciplines and movements.
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
What is translation? What is a sign? This book answers these questions and gives a critical review of how the West has been theorizing translation, in terms of theorizing the sign, a ‘unit’ of our communication.
Lim and Toh provide updates on recent research on digital play and learning, and unite game-based learning with multimodal and social... Læs mere
This book offers an academic dialogue between news values construction and readers' evaluative response in Weibo news package from the interpersonal perspective.