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Charles Sanders Peirce is generally regarded as the founder of pragmatism, North America’s most influential philosophical movement. Peirce is also well-known for his theory of signs and with... Læs mere
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
This volume examines the concept of framing in media issues, establishing a foundation for study of the topic and understanding its application. For scholars and advanced students in journalism & media studies, political science, and related areas.
This book explores how people move through buildings and interact with objects in space. Focusing on visitors to a specific museum, McMurtrie analyzes movement and... Læs mere
This book presents developments of discourse analysis in France and applies its tools to key texts from five theorists of... Læs mere
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between... Læs mere
The Semiotics of Love brings together work on early symbolism, literary practices, and contemporary communication on the theme of romance and the idea of love to forge an understanding of the semiotic-cultural side of romance.
In this discussion of the aesthetic in everyday life the aesthetic codes of advertising, architecture, the Internet and everyday images are used as examples of the disorientation which... Læs mere
The first-ever thorough exploration and discussion of the rhetorical model of social invention [RSI] (initially conceived by rhetorical theorist William R. Brown) for today's students and scholars.
Visual images, artifacts, and performances play a powerful part in shaping US culture. This title provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States.
A landmark work of literary criticismNorthrop Frye's Anatomy of Criticism is the magnum opus of one of the most important and influential literary theorists of the... Læs mere