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Goncharov in theTwenty-First Century brings Ivan Goncharov’s work into atwenty-first-century critical framework, engaging with approachesfrom post-colonial and queer studies, theories of genre andthe novel, desire, laughter, technology, philosophy, and mobility andtravel.
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences,... Læs mere
To leverage the power of brand meaning or semiotics, management needs a research approach that taps into consumers' experiences,... Læs mere
An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering both visual and textual... Læs mere
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis.
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world.
This book brings together social semiotics, cultural studies, postcolonial theory, and other approaches in order to theorize very different learning environments, giving visibility to the modal effect in a range of disciplines.
This collection explores the links between multimodality and multilingualism, charting the interplay... Læs mere
Icons of Power investigates why the image of the cat has been such a potent symbol in the art, religion, and mythology of indigenous American cultures for three thousand years.
Ranging from an analysis of the role of vision in current critical discourse to discussion of examples taken from the visual arts, ethics and sociology, this collection presents material on the interpretation of the visual in modern culture
Here this immensely influential twenty year old title is reissued due to its continuing relevance as a tool in understanding the literary movement that has dominated recent Anglo-American literary criticism.
This book cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture.