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How does a sign represent something other than itself? How do we come to understand the meaning of a written symbol? What happens when a sign crosses... Læs mere
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This classic guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society.
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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
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This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
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Talks about the origin of semiotics and sign theory. This book reconsiders the semiotic practices and the theoretical considerations of the sign which were... Læs mere
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Translation of Cours de linguistique generale.
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An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering both visual and textual... Læs mere
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Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet... Læs mere
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Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet... Læs mere
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Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness.
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Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social... Læs mere