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This book deals with tourism, popular culture and daily life in Japan. It is written in an accessible style and will be of interest to tourists considering... Læs mere
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Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands... Læs mere
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Presenting an account of political culture, this work shows how the variety of cultural preferences creates the foundations of communication theory.... Læs mere
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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
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A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations from the Taj Mahal to Las Vegas, and from the Eiffel Tower to Antarctica.
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Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.
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Written in Berger’s friendly, personal style, he shows by example that academics can write good, readable prose in a variety of genres.
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Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American... Læs mere
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Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American... Læs mere
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Ettore Gnocchi, the famed postmodern theorist, has been murdered at his own dinner party. To find out who killed Gnocchi, the detective Solomon Hunter must first explore... Læs mere
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Looks into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces.... Læs mere