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Forventes på lager: 06-11-2019
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
| Forlag | Springer Nature Switzerland AG |
| Forfatter | Arthur Asa Berger |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2019 ed. |
| Udgivelsesdato | 06-11-2019 |
| Første udgivelsesår | 2019 |
| Illustrationer | 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 illus. in color. |
| Originalsprog | Switzerland |
| Sideantal | 177 |
| Indbinding | Hardback |
| Forlag | Springer Nature Switzerland AG |
| Sideoplysninger | 177 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 i |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783030247089 |