Brands and Cultural Analysis (Bog, Hardback, Engelsk) af Arthur Asa Berger
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Brands and Cultural Analysis (Bog, Hardback, Engelsk)

Af: Arthur Asa Berger

Brands and Cultural Analysis

Forlag: Springer Nature Switzerland AG

  • Type: Bog
  • Format: Hardback
  • Sprog: Engelsk Sprog: Engelsk
  • ISBN-13: 9783030247089
  • Udgave: 1st ed. 2019
  • Udgivelsesdato: 06-11-2019
  • Første udgivelsesår: 2019
  • Illustrationer: 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 illus. in color.
  • Originalsprog: Switzerland
  • Sideantal: 177
  • Indbinding: Hardback
  • Forlag: Springer Nature Switzerland AG
  • Sideoplysninger: 177 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 i
  • Mål: 210 x 148

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Beskrivelse

Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

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