Brands and Cultural Analysis (Bog, Hardback, Engelsk) af Arthur Asa Berger

Brands and Cultural Analysis

(Bog, Hardback, Engelsk)
Forfatter: Arthur Asa Berger

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Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

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Alle detaljer

Forlag Springer Nature Switzerland AG
Forfatter Arthur Asa Berger
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2019 ed.
Udgivelsesdato 06-11-2019
Første udgivelsesår 2019
Illustrationer 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 illus. in color.
Originalsprog Switzerland
Sideantal 177
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 177 pages, 16 Illustrations, color; 11 Illustrations, black and white; XXIII, 177 p. 27 illus., 16 i
Mål 210 x 148
ISBN-13 / EAN-13 9783030247089