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Humor permeates every aspect of society and has done so for thousands of years
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When the cold war ended, many hoped it signified enhanced prospects for a more stable world
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A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.
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From their inception, video games quickly became a major new arena of popular entertainment
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In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor
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This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life.
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Arthur Asa Berger’s Shakespeare’s Comedy of Errors uses semiotics along with a psychoanalytic approach to offer a granular analysis of one of Shakespeare’s funniest and most interesting comedies.
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In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
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A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations from the Taj Mahal to Las Vegas, and from the Eiffel Tower to Antarctica.
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This brief, student-friendly introduction to the study of semiotics uses lively examples from 28 iconic locations in the United States, such as Coney Island, Las Vegas, the World Trade Center, and the Grand Canyon.
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This brief, student-friendly introduction to the study of semiotics uses lively examples from 28 iconic locations in the United States, such as Coney Island, Las Vegas, the World Trade Center, and the Grand Canyon.
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Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence.