Arthur Asa Berger Forfatter
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Brands and Cultural Analysis (Bog, Hardback, Engelsk)
Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands... Læs mere
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Dictionary of Advertising and Marketing Concepts (Bog, Hardback, Engelsk)
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
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Media and Society: A Critical Perspective (Bog, Hardback, Engelsk)
Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American... Læs mere
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Durkheim is Dead!: Sherlock Holmes is Introduced to Social Theory (Bog, Hardback, Engelsk)
A sociology textbook/mystery novel, that allows students to join Sherlock Holmes and Watson as they discover a fresh area ripe for acrimony and intrigue: social theory.
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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture (Bog, Hardback, Engelsk)
Presents concepts written by leading communication and cultural theorists, such as... Læs mere
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (Bog, Hardback, Engelsk)
Ads, Fads, and Consumer Culture—now in its sixth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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Video Games: A Popular Culture Phenomenon (Bog, Hardback, Engelsk)
From their inception, video games quickly became a major new arena of popular entertainment
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Theorizing Tourism: Analyzing Iconic Destinations (Bog, Hardback, Engelsk)
A useful introduction to the study of tourism that applies semiotics and cultural theory to deal with some of our most iconic tourist destinations from the Taj Mahal to Las Vegas, and from the Eiffel Tower to Antarctica.
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Understanding American Icons: An Introduction to Semiotics (Bog, Hardback, Engelsk)
This brief, student-friendly introduction to the study of semiotics uses lively examples from 28 iconic locations in the United States, such as Coney Island, Las Vegas, the World Trade Center, and the Grand Canyon.
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The Golden Triangle: An Ethno-semiotic Tour of Present-day India (Bog, Hardback, Engelsk)
This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally
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The Genius of the Jewish Joke (Bog, Hardback, Engelsk)
This book focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. The book makes a "radical" suggestion about the origin of Jewish humor, namely,... Læs mere
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The Art of Comedy Writing (Bog, Hardback, Engelsk)
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique
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