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This classic guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society.
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
Translation of Cours de linguistique generale.
An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering both visual and textual... Læs mere
YuriLotman was one of the most prominent and influential scholars ofthe twentieth century working in the Soviet... Læs mere
Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet... Læs mere
Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness.
Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social... Læs mere