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Charles Sanders Peirce is generally regarded as the founder of pragmatism, North America’s most influential philosophical movement. Peirce is also well-known for his theory of signs and with... Læs mere
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
This volume examines the concept of framing in media issues, establishing a foundation for study of the topic and understanding its application. For scholars and advanced students in journalism & media studies, political science, and related areas.
This book explores how people move through buildings and interact with objects in space. Focusing on visitors to a specific museum, McMurtrie analyzes movement and... Læs mere
This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
This book presents developments of discourse analysis in France and applies its tools to key texts from five theorists of... Læs mere
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between... Læs mere
The Semiotics of Love brings together work on early symbolism, literary practices, and contemporary communication on the theme of romance and the idea of love to forge an understanding of the semiotic-cultural side of romance.
A universal logic, Routley argues, enables us to go where no other logic—especially not classical logic—can.Routley provides an expansive and singular vision of how a universal logic might one day solve major problems in set theory, arithmetic, linguistics, physics, and more.
This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers.
This book addresses translingual identities through an innovative multimodal analysis of the language learning histories of a class of advanced learners of English in Japan who grew up between two or more languages.
This edited book revisits the concept of social ‘activities’ from an interactional perspective, examining how verbal, vocal, visual-spatial and material resources are deployed by participants for meaning-making in social encounters.