Brand Activism: Advertising and the Ethics of Visibility
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367616618
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Beskrivelse
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Marco Scalvini |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Critical Advertising Studies |
| Illustrationer | 1 Tables, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 118 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 118 pages, 1 Tables, black and white |
| Mål | 143 x 223 x 14 |
| ISBN-13 / EAN-13 | 9780367616618 |