Brand Growth Barriers: Identify, Understand, and Overcome Them (Bog, Hardback, Engelsk) af Ralph Kruger

Brand Growth Barriers: Identify, Understand, and Overcome Them

(Bog, Hardback, Engelsk)
Forfattere: Ralph Kruger, Andreas Stumpf



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Beskrivelse

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfattere Ralph Kruger, Andreas Stumpf
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2013 ed.
Udgivelsesdato 01-07-2013
Første udgivelsesår 2013
Serie Management for Professionals
Illustrationer XIV, 137 p.
Originalsprog Germany
Sideantal 137
Indbinding Hardback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 137 pages, XIV, 137 p.
Mål 235 x 155
ISBN-13 / EAN-13 9783642371073