Bemærk: Kan ikke leveres før jul.
Forventes på lager: 01-07-2013
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Forfattere | Ralph Kruger, Andreas Stumpf |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2013 ed. |
| Udgivelsesdato | 01-07-2013 |
| Første udgivelsesår | 2013 |
| Serie | Management for Professionals |
| Illustrationer | XIV, 137 p. |
| Originalsprog | Germany |
| Sideantal | 137 |
| Indbinding | Hardback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 137 pages, XIV, 137 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783642371073 |