Brand New China: Advertising, Media, and Commercial Culture (Bog, Paperback / softback, Engelsk) af Jing Wang
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Brand New China: Advertising, Media, and Commercial Culture

(Bog, Paperback / softback, Engelsk)
Forfatter: Jing Wang
Brand New China: Advertising, Media, and Commercial Culture
Forlag: Harvard University Press

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Beskrivelse

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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Alle detaljer

Forlag Harvard University Press
Forfatter Jing Wang
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-04-2010
Første udgivelsesår 2010
Illustrationer 12 halftones, 8 tables
Originalsprog United States
Sideantal 432
Indbinding Paperback / softback
Forlag Harvard University Press
Sideoplysninger 432 pages, 12 halftones, 8 tables
Mål 202 x 132 x 28
ISBN-13 / EAN-13 9780674047082