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Forventes på lager: 05-07-2004
Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Janice MacLennan |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-07-2004 |
| Første udgivelsesår | 2004 |
| Originalsprog | United Kingdom |
| Sideantal | 176 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 176 pages |
| Mål | 207 x 292 x 15 |
| ISBN-13 / EAN-13 | 9780566085208 |