Brand Positioning: Connecting Marketing Strategy and Communications (Bog, Hardback, Engelsk)
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Brand Positioning: Connecting Marketing Strategy and Communications

(Bog, Hardback, Engelsk)
Forfattere: Erik (Amsterdam University of Applied Sciences Kostelijk, Karel Jan (Hanze University of Applied Sciences Alsem
Brand Positioning: Connecting Marketing Strategy and Communications
Forlag: Taylor & Francis Ltd

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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Erik (Amsterdam University of Applied Sciences Kostelijk, Karel Jan (Hanze University of Applied Sciences Alsem
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 13-02-2020
Første udgivelsesår 2020
Illustrationer 17 Tables, black and white; 61 Line drawings, color; 59 Halftones, black and white; 61 Illustrations, color; 59 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 254
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 254 pages, 17 Tables, black and white; 61 Line drawings, color; 59 Halftones, black and white; 61 Il
Mål 180 x 256 x 19
ISBN-13 / EAN-13 9780367250119