Brand Relevance: Making Competitors Irrelevant (Bog, Hardback, Engelsk) af David A. (University of California Aaker
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Brand Relevance: Making Competitors Irrelevant

(Bog, Hardback, Engelsk)
Forfatter: David A. (University of California Aaker
Brand Relevance: Making Competitors Irrelevant
Forlag: John Wiley & Sons Inc

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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

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Alle detaljer

Forlag John Wiley & Sons Inc
Forfatter David A. (University of California Aaker
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-02-2011
Første udgivelsesår 2011
Originalsprog United States
Sideantal 400
Indbinding Hardback
Forlag John Wiley & Sons Inc
Sideoplysninger 400 pages
Mål 228 x 163 x 33
ISBN-13 / EAN-13 9780470613580