Bemærk: Kan ikke leveres før jul.
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Bemærk: Kan ikke leveres før jul.
Bemærk: Kan ikke leveres før jul.
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case... Læs mere
Bemærk: Kan ikke leveres før jul.