1. Forside
  2. Bøger
  3. Engelske bøger
  4. Økonomisk teori og filosofi
  5. Salg og marketing
  6. Brand Society: How Brands Transform Management and Lifestyle

Brand Society: How Brands Transform Management and Lifestyle

(Bog, Paperback / softback, Engelsk)
Forfatter: Martin (University of Technology Kornberger
Brand Society: How Brands Transform Management and Lifestyle
Forlag: Cambridge University Press

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Salg og marketing Økonomisk teori og filosofi
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Cambridge University Press
Forfatter Martin (University of Technology Kornberger
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 21-01-2010
Første udgivelsesår 2010
Illustrationer 1 Line drawings, unspecified
Originalsprog United Kingdom
Sideantal 330
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 330 pages, 1 Line drawings, unspecified
Mål 246 x 162 x 16
ISBN-13 / EAN-13 9780521726900