Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape (Bog, Hardback, Engelsk)
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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

(Bog, Hardback, Engelsk)
Forfattere: Keith A. Quesenberry, Michael K. Coolsen
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Forlag: Bloomsbury Publishing PLC

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.

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Forlag Bloomsbury Publishing PLC
Forfattere Keith A. Quesenberry, Michael K. Coolsen
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 14-02-2023
Første udgivelsesår 2023
Illustrationer 39 b/w illustrations; 44 b/w photos; 41 tables; 20 textboxes
Originalsprog United States
Sideantal 320
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 320 pages, 39 b/w illustrations; 44 b/w photos; 41 tables; 20 textboxes
Mål 262 x 183 x 26
ISBN-13 / EAN-13 9781538176375