Brand Thinking: Building Brands You Can Believe In (Bog, Hardback, Engelsk)

Brand Thinking: Building Brands You Can Believe In

(Bog, Hardback, Engelsk)
Forfattere: Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication Steinke, Haseon (University of Minnesota Hubbard School of Journalism and Mass Communication Park



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Forventes på lager: 11-12-2025

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Introducing students to core brand concepts of belief system, growth, strategy, and social impact, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Allison J. (University of Minnesota Hubbard School of Journalism and Mass Communication Steinke, Haseon (University of Minnesota Hubbard School of Journalism and Mass Communication Park
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-12-2025
Første udgivelsesår 2025
Illustrationer 31 b/w illustrations; 2 tables
Originalsprog United States
Sideantal 352
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 352 pages, 31 b/w illustrations; 2 tables
Mål 229 x 152
ISBN-13 / EAN-13 9781538195192