Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics (Bog, Paperback / softback, Engelsk)
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Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

(Bog, Paperback / softback, Engelsk)
Forfatter: James Everhart
Forlag: Business Expert Press

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Beskrivelse

Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.

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Alle detaljer

Forlag Business Expert Press
Forfatter James Everhart
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-01-2022
Første udgivelsesår 2022
Originalsprog United States
Sideantal 191
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 191 pages
Mål 228 x 152 x 10
ISBN-13 / EAN-13 9781637421734