Branding New York: How a City in Crisis Was Sold to the World (Bog, Hardback, Engelsk)

Branding New York: How a City in Crisis Was Sold to the World

(Bog, Hardback, Engelsk)

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Beskrivelse

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Miriam (University of California Greenberg
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 15-02-2008
Første udgivelsesår 2008
Serie Cultural Spaces
Illustrationer 6 Tables, black and white
Originalsprog United Kingdom
Sideantal 342
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 342 pages, 6 Tables, black and white
Mål 229 x 152
ISBN-13 / EAN-13 9780415954419