1. Forside
  2. Bøger
  3. Engelske bøger
  4. Kulturstudier
  5. Kulturgeografi
  6. Salg og marketing
  7. Branding the Nation, the Place, the Product

Branding the Nation, the Place, the Product

(Bog, Paperback / softback, Engelsk)
Branding the Nation, the Place, the Product
Forlag: Taylor & Francis Ltd

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Kulturgeografi Kulturstudier Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and to demonstrate how nation branding, place branding and product branding are substantially interwoven. I

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge Studies in Human Geography
Fagredaktør Ulrich Ermann, Klaus-Jurgen Hermanik
Originalsprog United Kingdom
Sideantal 166
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 166 pages
Mål 157 x 234 x 11
ISBN-13 / EAN-13 9780367884871