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  8. Brands and Branding: Strategy to Build and Nurture Brands

Brands and Branding: Strategy to Build and Nurture Brands

(Bog, Hardback, Engelsk)
Forfattere: Ashita (S.P. Jain Institute of Management and Research Aggarwal, Suraj (School of Business Commuri
Brands and Branding: Strategy to Build and Nurture Brands
Forlag: Taylor & Francis Ltd

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The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Ashita (S.P. Jain Institute of Management and Research Aggarwal, Suraj (School of Business Commuri
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-11-2023
Første udgivelsesår 2023
Illustrationer 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and white; 84 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 296
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 296 pages, 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and wh
Mål 234 x 156
ISBN-13 / EAN-13 9781032507989