Brands, Branding, and Consumerism: Personal and Social Influences on Consumption (Bog, Hardback, Engelsk)
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Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

(Bog, Hardback, Engelsk)
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Forlag: Springer International Publishing AG

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Beskrivelse

Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-03-2025
Første udgivelsesår 2025
Illustrationer 17 Illustrations, color; 5 Illustrations, black and white; XXVII, 413 p. 22 illus., 17 illus. in color.
Fagredaktør Ayantunji Gbadamosi
Originalsprog Switzerland
Sideantal 413
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 413 pages, 17 Illustrations, color; 5 Illustrations, black and white; XXVII, 413 p. 22 illus., 17 il
Mål 210 x 148
ISBN-13 / EAN-13 9783031808586