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Brands: Meaning and Value in Media Culture

(Bog, Paperback / softback, Engelsk)
Forfatter: Adam (University of Copenhagen Arvidsson
Brands: Meaning and Value in Media Culture
Forlag: Taylor & Francis Ltd

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Beskrivelse

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Adam (University of Copenhagen Arvidsson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-12-2005
Første udgivelsesår 2005
Originalsprog United Kingdom
Sideantal 176
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages
Mål 158 x 234 x 9
ISBN-13 / EAN-13 9780415347167