Building Brand Value the Playboy Way
(Bog, Hardback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780230577893
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Beskrivelse
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | S. Gunelius |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-09-2009 |
| Første udgivelsesår | 2009 |
| Illustrationer | XX, 188 p. |
| Originalsprog | United Kingdom |
| Sideantal | 188 |
| Indbinding | Hardback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 188 pages, XX, 188 p. |
| Mål | 245 x 168 x 17 |
| ISBN-13 / EAN-13 | 9780230577893 |