Building Successful Partner Channels: Channel Development & Management in the Softwar... (Bog, Hæftet, Engelsk)
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Building Successful Partner Channels: Channel Development & Management in the Software Industry

(Bog, Hæftet, Engelsk)
Forfatter: Hans Peter Bech
Nedsat pris! Building Successful Partner Channels: Channel Development & Management in the Software Industry
Forlag: TBK Publishing

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Beskrivelse

This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.

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Alle detaljer

Forlag TBK Publishing
Forfatter Hans Peter Bech
Type Bog
Format Hæftet
Sprog Engelsk
Udgave 1. (01-04-2015)
Oplag 3. (29-10-2018)
Første udgivelsesår 2015
Serie International Business Development in the Software Industry
Omslagsgrafiker Jelena Galkina
Omslagsillustrator Jelena Galkina
Forord af' Preben Damgaard
Illustrator Jelena Galkina
Originalsprog Engelsk
Sideantal 222
Indbinding Hæftet
Mål og vægt B: 153mm, H: 228mm, D: 14mm, Vægt: 327g
ISBN-13 / EAN-13 9788793116160