Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World (Bog, Paperback / softback, Engelsk)
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Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

(Bog, Paperback / softback, Engelsk)
Forfatter: Steven Kemper
Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World
Forlag: The University of Chicago Press

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Antropologi Forbrugerisme Medier, underholdning, informationsbranchen og kommunikationserhverv Medievidenskab Sri Lanka
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Beskrivelse

Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.

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Alle detaljer

Forlag The University of Chicago Press
Forfatter Steven Kemper
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 01-05-2001
Første udgivelsesår 2001
Illustrationer 13 halftones
Originalsprog United States
Sideantal 248
Indbinding Paperback / softback
Forlag The University of Chicago Press
Sideoplysninger 248 pages
Mål 230 x 154 x 22
ISBN-13 / EAN-13 9780226430416