Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transforma... (Bog, Paperback / softback, Engelsk)

Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading

(Bog, Paperback / softback, Engelsk)
Forfatter: Hongbo Lai



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Beskrivelse

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities.

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Alle detaljer

Forlag Springer Verlag, Singapore
Forfatter Hongbo Lai
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2021 ed.
Udgivelsesdato 22-05-2022
Første udgivelsesår 2022
Illustrationer 26 Illustrations, color; 20 Illustrations, black and white; XVIII, 153 p. 46 illus., 26 illus. in color.
Originalsprog Singapore
Sideantal 153
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 153 pages, 26 Illustrations, color; 20 Illustrations, black and white; XVIII, 153 p. 46 illus., 26 i
Mål 235 x 155
ISBN-13 / EAN-13 9789811621475