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  5. Cognitive Interviewing: A Tool for Improving Questionnaire Design

Cognitive Interviewing: A Tool for Improving Questionnaire Design

(Bog, Paperback / softback, Engelsk)
Forfatter: Gordon B. Willis
Cognitive Interviewing: A Tool for Improving Questionnaire Design
Forlag: SAGE Publications Inc

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Beskrivelse

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Gordon B. Willis
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-11-2004
Første udgivelsesår 2004
Originalsprog United States
Sideantal 352
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 352 pages
Mål 229 x 154 x 21
ISBN-13 / EAN-13 9780761928041