Cognitive Interviewing: A Tool for Improving Questionnaire Design

(Bog, Hardback, Engelsk)
Forfatter: Gordon B. Willis

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Beskrivelse

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Gordon B. Willis
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-01-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 352
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 352 pages
Mål 228 x 152
ISBN-13 / EAN-13 9780761928034