Competitive Advantage of Customer Centricity (Bog, Paperback / softback, Engelsk) af Sathit Parniangtong
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Competitive Advantage of Customer Centricity

(Bog, Paperback / softback, Engelsk)
Forfatter: Sathit Parniangtong
Competitive Advantage of Customer Centricity
Forlag: Springer Verlag, Singapore

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Beskrivelse

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

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Alle detaljer

Forlag Springer Verlag, Singapore
Forfatter Sathit Parniangtong
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 12-12-2018
Første udgivelsesår 2018
Serie Management for Professionals
Illustrationer 35 Illustrations, color; 105 Illustrations, black and white; XV, 330 p. 140 illus., 35 illus. in color.
Originalsprog Singapore
Sideantal 330
Indbinding Paperback / softback
Forlag Springer Verlag, Singapore
Sideoplysninger 330 pages, 35 Illustrations, color; 105 Illustrations, black and white; XV, 330 p. 140 illus., 35 il
Mål 156 x 232 x 20
ISBN-13 / EAN-13 9789811351389