Conducting Social Marketing Research: A Practical Guide (Bog, Hardback, Engelsk) af Nancy R. (University of Washington Lee

Conducting Social Marketing Research: A Practical Guide

(Bog, Hardback, Engelsk)



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Beskrivelse

High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Nancy R. (University of Washington Lee
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-08-2025
Første udgivelsesår 2025
Illustrationer 39 Tables, black and white; 5 Halftones, black and white; 5 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 134
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 134 pages, 39 Tables, black and white; 5 Halftones, black and white; 5 Illustrations, black and whit
Mål 222 x 143 x 15
ISBN-13 / EAN-13 9781032936116