Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world... Læs mere
Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world... Læs mere
High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.