Success in Social Marketing: 100 Case Studies From Around the Globe (Bog, Hardback, Engelsk)

Success in Social Marketing: 100 Case Studies From Around the Globe

(Bog, Hardback, Engelsk)
Forfattere: Nancy R. (University of Washington Lee, Philip (Kellogg School of Management Kotler

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Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Nancy R. (University of Washington Lee, Philip (Kellogg School of Management Kotler
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-07-2022
Første udgivelsesår 2022
Illustrationer 21 Tables, black and white; 16 Halftones, black and white; 16 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 392
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 392 pages, 21 Tables, black and white; 16 Halftones, black and white; 16 Illustrations, black and wh
Mål 229 x 152
ISBN-13 / EAN-13 9781032223278