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Consumer Behaviour in Sport and Events

(Bog, Paperback / softback, Engelsk)
Forfattere: Daniel (Temple University Funk, Kostas (Aristotle University of Thessaloniki Alexandris, Heath (Swinburne University of Technology McDonald
Consumer Behaviour in Sport and Events
Forlag: Taylor & Francis Ltd

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Beskrivelse

Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Daniel (Temple University Funk, Kostas (Aristotle University of Thessaloniki Alexandris, Heath (Swinburne University of Technology McDonald
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 16-09-2008
Første udgivelsesår 2008
Originalsprog United Kingdom
Sideantal 272
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 272 pages
Mål 174 x 379 x 13
ISBN-13 / EAN-13 9780750686662