Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland (Bog, Paperback / softback, Engelsk)
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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

(Bog, Paperback / softback, Engelsk)
Forfattere: Pawel (University of Lodz Bryla, Tomasz (University of Lodz Domanski
Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
Forlag: Taylor & Francis Ltd

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Beskrivelse

Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Pawel (University of Lodz Bryla, Tomasz (University of Lodz Domanski
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-05-2024
Første udgivelsesår 2024
Serie Routledge Studies in Marketing
Illustrationer 115 Tables, black and white; 30 Line drawings, black and white; 30 Halftones, black and white; 60 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 336
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 336 pages, 115 Tables, black and white; 30 Line drawings, black and white; 30 Halftones, black and w
Mål 234 x 156
ISBN-13 / EAN-13 9781032269023